Branding Questionnaire Brief Sheet


Please complete as many questions as possible, if a question is not relevant please simply enter NA. Please note that some questions have a character limit this is to help you refine your answers.

Branding Questionnaire
   Business Description:

Maximum remaining characters: 1000
(Please describe your business)
   Date:
(When was your company established)
   Business Size:
(Please describe your business size)
   One Sentence:

Maximum remaining characters: 200
(Please describe your business in one sentance)
   USP:

Maximum remaining characters: 500
(Please describe your unique selling point)
   Object:
(If you brand was an object what would it be)
   Animal:
(If your brand was an animal what would it be)
   Industry Perception:

Maximum remaining characters: 1000
(How does your industry perceive you)
   Customer Perception:

Maximum remaining characters: 0
(How do customers perceive you)
   Competitors:
(Please name 3 competitors)
   Customer Profile:

Maximum remaining characters: 1000
(What is your customer profile)
   Current Identity:
(Please upload logo sample)
   Likes and Dislikes:

Maximum remaining characters: 500
(What do you like and dislike about you brand)
   Strap Line:
(If you have a strap line enter it above)
   Core Values:

Maximum remaining characters: 500
(If you have defined core values please enter)
   Vision:

Maximum remaining characters: 1000
(Please enter you company vision)
   Last Words:

Maximum remaining characters: 1500
(If you have anything to add please do)
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