Email Marketing Services

Email marketing is the modern version of direct marketing to replace all that direct mail that has spent many years landing on your doorstep. Most providers of demographic data have there own mass email systems and will send and report on mails direct for the client. Emotio have two mass mail systems dependant on volume and budget.

Here are Eight Reasons to use Email Marketing

• You can reach the desktop of a potential consumer immediately.
• It leverages your efforts - Email marketing simultaneously presents your best sales pitch to thousands of people.
• It allows you to target with precision - Unlike most advertising email marketing lets you pinpoint your customers.
• You get an immediate response - Within 1-2 days of mailing 80% of your results will be known to you.
• It`s easy to track your return on investment by tracking your email opens and link clicks.
• It`s relatively inexpensive
• It gives you the best chance of attracting the personal attention of your prospective consumer.
• It can lead a consumer directly to a website where they can make an immediate purchase or enquiry.
• All the above reasons make direct mail a very powerful marketing medium that, if handled correctly, will give a very high return on your marketing budget.

Electronic mail basic regulations

Electronic mail is emails, SMS (text), picture, video and answer-phone messages. Electronic mail marketing messages should not be sent to individuals without their permission unless all these following criteria are met:

• The marketer has obtained your details through a sale or negotiations for a sale.
• The messages are about similar products or services offered by the sender.
• You were given an opportunity to refuse the marketing when your details were collected and, if you did not refuse, you were given a simple way to opt out in every future communication.
• The regulations do not cover electronic mail marketing messages sent to businesses. 

Information Commissioner’s Office The Privacy and Electronic Communications
Regulations 2003  www.ico.gov.uk [Accessed December 20 2008]