The science of digital marketing and business strategy can be confusing, and it's easy to be overwhelmed by the complexity of the many channels available today.

Damon Segal and his team provide consultancy services from start-ups and blue chip businesses. Damon and Nathan have provided advisory services to companies such as Iron Mountain, Accenture, BA & EMI.

 

We have sat on the client's side of the table and managed some of the largest digital agencies in the world as well as some smaller ones!

 

We are experts in facilitation and have helped define B2B and B2C marketing strategies and company visions.

 

Sometimes having access to over 20 years of experience in the business digital marketing arena can be invaluable. One great idea can boost your bottom line and reshape your business.

CAMPAIGN AUDITING

Campaigns come in many shapes and sizes. Emotio has experience with projects from a hundred pounds a month to a hundred thousand pounds a month! We can provide an unbiased opinion on the performance of your campaigns, unbiased because if the campaign is performing optimally, it would be counter-productive to say otherwise as we would unlikely be able to improve on it which wouldn’t look good for us!

 

We have saved businesses huge amounts of money on underperforming campaigns. We arm you with the right questions to ask your agency for you to understand what the real picture is. All audits are overseen and finalised by our M.D., Damon Segal, who has almost 20 years working online.

WEBSITE AUDITING

So you’ve had a website built by someone, and it’s not converting visitors to customers, or worse still, it’s not getting any visitors! At Emotio, we have the technical skills both from a development and a marketing perspective to audit your website for design, technical structure and usability.

 

Often sites can underperform because key usability rules have not been followed. Low performance could be in the form of an endless visitor journey, lack of a strong call to action or conversation pages.

 

Your search engine rankings may not be achieved based on your site technical structure and indexability, or perhaps, incorrectly implemented on-page factors.

ANALYTICS

Monitoring is the key to the success of any campaign and as we are sure you have discovered, never quite as simple as it sounds. I order to prove a channel is providing a return on your investment or is achieving business goals, it is necessary to set up the correct tools to monitor and report results.

 

Emotio can set up end to end monitoring solutions across your campaigns. This often includes analytics integration, telephone tracking, source tracking for form completions and if required CRM integration.

 

It is a well know saying by John Wanamaker the father of advertising, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

MENTORING

"Tell me and I forget, teach me, and I may remember, involve me and I learn.”

We don’t just handle delivery; we work with your internal marketing team to help coach or train them to perform to the best of their ability. Damon Segal has been working in the digital marketing arena since 1996 and having spent every day since living and breathing the evolution of this fast based industry. He has spoken professionally on the subject at CMO and CEO level as well as lectured exec degree courses at prestigious business schools such as Cass and Henley.

 

Through monthly meetings and telephone support, Damon and his team can help your team stay on top of these changes and work with your team to find the perfect solutions for your business requirements

STRATEGY

With this complex multi-channeled world, marketing has evolved into a multi-disciplined arena that in every direction for attention. Knowing where to spend most effectively your budget is our job. With experience in both traditional and digital marketing, we can work with you to find channels that work best for your business.

 

We explore the end-to-end process of your business objective be it generating awareness or revenue. Strategies cover pre and post visits to your website. Driving traffic to a website is only one element of your strategy, what happens once they have been to your site and make the enquiry is just as important in making that all important conversion.

CONSULTANCY

Dalai Lama XIV said, “If you think you are too small to make a difference, try sleeping with a mosquito."

It’s not every day that you find a business with such a holistic approach to with marketing. Heading up our consultancy is Damon Segal, who has seen marketing evolve from traditional direct mail and outdoor ads to precision target social advertising and search optimization. Damon has a unique ability to focus marketing efforts on commercial models helping to ensure organizations achieve their objectives and makes a significant return on their investment.

 

Our consultancy covers business strategy, financial modeling, commercialization of an online presence, digital strategy and analysis or management of third parties. We aim to demystify online marketing and explain at a board level what, why, how, where and when your marketing to get the best return.

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