The first thing to know about PPC is what PPC is. It stands for pay-per-click and is a model of internet marketing where advertisers pay a fee each time someone clicks on their ads. The PPC ads are more visible than organic ads and are essentially a way of buying visits to your website.
The second thing to know about PPC is you can control and set your budget. Not everyone can afford to spend thousands of pounds in advertising every day. Some small businesses may only want to pay a few hundred pounds a month, and PPC allows you to monitor your budget.
The third thing to know about PPC is that you can target the traffic you want to advertise. If you have a business location and you want to advertise around that specific area, then PPC can target that traffic to your place. You don’t always have to advertise on the internet to the whole world.
The fourth thing to know about PPC is that as soon as it goes live, you will get instant traffic to your site. If you placed your phone number on your website, you could get immediate phone calls. Instant traffic leads to instant gratification. Nobody wants to wait to have a successful business; they want it now.
Fifth thing to know about PPC is that you can track your success. PPC uses analytics to report traffic to your site. You can use this to decide if you want to continue, change or discontinue your PPC strategy.
Sixth thing to know about PPC is that people can find your site without actually typing in your site name. This is done with using high volume keywords. They could be searching for your competitor, and with the right keywords, your site will be displayed for them to choose.
Seventh thing to know about PPC is that you will not be doing it alone. Expert analysts can help you get more traffic to your site. Marketing can be a daunting task to take on alone, and with PPC, you can always ask for help from the experts and Google Partners like Emotio.