How Are NFTs Being Used By Marketers?
By Emotio Admin April 26, 2022 Category: marketing, All Posts, Digital Marketing
The hype surrounding non-fungible tokens (or NFTs) has exploded over the last few years, and it will continue to surge. As a result, savvy companies like the NFL, WWE, and the Associated Press are starting to consider utilising NFTs in... Continue Reading
There’s A Decline In Organic Reach, But It Still Plays A Vital Role In Marketing
By Emotio Admin April 26, 2022 Category: marketing, All Posts, Digital Marketing
As social media platforms become “pay-to-play,” it’s getting harder to achieve organic reach with your posts. As much as we’d love for these platforms to give everyone an equal playing field, social media platforms are businesses too and are simply... Continue Reading
The Future Of Digital Marketing In The Metaverse
By Emotio Admin March 28, 2022 Category: marketing, All Posts, Digital Marketing
The metaverse has captured the public imagination 一, but how will it shape the future of digital marketing? Brands are still learning to adjust to all the buzz it's created in young, tech-savvy consumers. However, companies like Nike and Facebook... Continue Reading
Why Is First-Party Data Crucial For 2022?
By Emotio Admin March 28, 2022 Category: marketing, All Posts, Digital Marketing
Switching to first-party data Information is the currency of the digital age, and nowhere is that truer than with first-person data. Virtual transactions are valuable, but businesses can only maximise their sales and marketing strategies with first-hand user insights. What... Continue Reading
Livestream Shopping
By Emotio Admin February 21, 2022 Category: marketing, All Posts, Digital Marketing
The next big thing in retail is live streaming. Livestream shopping is a popular trend that allows people to watch you shop and buy things on websites like Facebook. The benefits are interactive, personalised, and modernised. Livestream also offers several... Continue Reading
Advantages of Working With A Google Partner
By Emotio Admin February 21, 2022 Category: marketing, All Posts, Digital Marketing
If you’re into digital marketing, then you’ve heard of Google Ads. It’s the most prominent digital advertising platform globally, and it’s where a majority of online spending happens. That said, it can be challenging to keep up with the latest... Continue Reading
How Will AR And VR Shopping Be Used In 2022?
By Emotio Admin January 25, 2022 Category: marketing, All Posts, Digital Marketing
While the phrases augmented reality (AR) and virtual reality (VR) are commonly used interchangeably, they are two distinct forms of technology with which your clients might interact. According to a report, the augmented reality market is worth $30.7 billion, with... Continue Reading
How 5G Will Affect Marketing?
By Emotio Admin January 25, 2022 Category: marketing, All Posts, Digital Marketing
5G is a game-changer in the world of cellular technology with the ability to move data at a much faster rate. Since this will bring more people online than ever before, 5g will significantly impact the future of marketing. What... Continue Reading
Why Use Short Form Videos in 2022
By Emotio Admin December 22, 2021 Category: marketing, All Posts, Digital Marketing
With a new year right around the corner, it's never too early to start planning your upcoming digital marketing campaigns. Video marketing is the present and future of marketing, which is why online marketers need to embrace short-form videos in... Continue Reading
The Future Of Events
By Emotio Admin December 22, 2021 Category: marketing, All Posts, Digital Marketing
Events, as we knew them, are gone for good. As a result of the Covid-19 pandemic, the process of planning, promoting, and executing events in every single industry has been irrevocably transformed. The future of events will likely be mostly... Continue Reading
How Companies are Leveraging Visual Search
By Emotio Admin November 24, 2021 Category: marketing, All Posts, Digital Marketing
Visual search is by no means the latest and greatest tech out there, and it’s been around for a few years now. What is new is that online retailers are starting to use it as a tool to help elevate... Continue Reading
Can Social Messaging Apps Boost Your Marketing?
By Emotio Admin November 24, 2021 Category: marketing, All Posts, Digital Marketing
Social messaging apps, such as WhatsApp, Facebook, and WeChat, have an impressive 4.5 billion users combined. That is more than the total number of Facebook and YouTube users! These figures are exciting for brand owners. There’s no doubt that marketing... Continue Reading
The Benefits of Affiliate Marketing
By Emotio Admin November 3, 2021 Category: marketing, All Posts, Digital Marketing
Affiliate marketing is a promotion technique that entails paying third-party publishers to help in generating traffic to your brand. The compensation you pay affiliates incentivizes them, and this way, you motivate them to promote the company in all ways possible.... Continue Reading
Is YouTube Effective for Marketing?
By Emotio Admin October 28, 2021 Category: marketing, All Posts, Digital Marketing
YouTube is one of the social media platforms that are very versatile. Besides its entertainment value, YouTube is an effective marketing platform. Through the platform, you can target a large number of global audiences. YouTube is now proving that video... Continue Reading
Should You Be Implementing TikTok Into Your Digital Strategy?
By Emotio Admin September 30, 2021 Category: marketing, All Posts, Digital Marketing
A crucial part of any digital strategy involves social media marketing and curating brand awareness on the social media platforms where your audience is most active. You may already include Facebook, Instagram, and Twitter in your digital strategy, which is... Continue Reading
What’s Next For Twitter?
By Emotio Admin September 30, 2021 Category: marketing, All Posts, Digital Marketing
Do you remember when Twitter introduced shopping to their platform? If you're memory's fuzzy, that's because back in 2015, Twitter briefly trialled a 'buy now' feature but promptly pulled it to work on other projects. Now it's back, and they've... Continue Reading
What the Latest Instagram Updates Mean for Content Creators
By Emotio Admin September 1, 2021 Category: marketing, All Posts, Digital Marketing
Remember the days where Instagram was all about having an immaculately curated feed? Regardless of whether you're into fashion, food or sports, content creators spent hours planning the perfect photo. Creating content on Instagram was hard work, from scouting for... Continue Reading
Exploring Google Optimize
By Emotio Admin September 1, 2021 Category: marketing, All Posts, Digital Marketing
Google's role in the mainstream is as the world's most prevalent search engine. However, behind the scenes, as digital marketers are well aware, they are an advertising company. More than 80% of the parent company Alphabet's annual revenues can be... Continue Reading
The Next Generation of Google Analytics
By Emotio Admin August 3, 2021 Category: marketing, All Posts, Digital Marketing
Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform. This next generation of Google Analytics introduces a fresh new interface, a brand new reporting system, and powerful new features to help you unlock valuable insights about your... Continue Reading
Why Is Influencer Marketing So Important?
By Emotio Admin August 3, 2021 Category: marketing, All Posts, Digital Marketing
You can't scroll anywhere on the internet without coming across some form of influencer marketing. They're showing off make-up brands, clothing, drinks, technology — and there's always a new way to get sponsored on platforms like Instagram, Twitter and Tik... Continue Reading
The Effect Of Covid On Digital Marketing
By Emotio Admin July 2, 2021 Category: marketing, All Posts, Digital Marketing
Last year, the COVID-19 pandemic took the world of business by storm. Industries all over the world had to make rapid changes to adapt to the new business environment. Facing unprecedented challenges, business owners had to account for the many... Continue Reading
How to Implement Conversational Marketing
By Emotio Admin July 2, 2021 Category: marketing, All Posts, Digital Marketing
Modern marketing has adapted to customers’ needs and desires. Marketing practices are all about the bond between companies and customers. Companies now focus on heightening customers’ brand experience every step of the way. Yet, consumers want more. They want a... Continue Reading
SERPS And Position Zero
By Emotio Admin June 1, 2021 Category: marketing, All Posts, Digital Marketing
Search engine optimisation (SEO) has been the bedrock of digital marketing strategies for years. Today, marketers continue to develop new SEO solutions to improve their web ranking in search results. The race to become the top-ranked search result – also... Continue Reading
How To Effectively Use Interactive Content In Marketing
By Emotio Admin June 1, 2021 Category: marketing, All Posts, Digital Marketing
Interactive content marketing is the future of online marketing. But that doesn’t mean it’s effortless to get right. Here’s a primer on interactive marketing: what it is and how you can effectively use interactive content in your marketing efforts. What... Continue Reading
How To Build A Strong Team Infrastructure
By Emotio Admin May 12, 2021 Category: marketing, All Posts, Digital Marketing
An effective team won't appear out of thin air. It requires careful consideration from a team leader with a strong sense of team values, code of ethics, and goals. Without a good leadership style from the head, an employee is... Continue Reading
