Should You Be Implementing TikTok Into Your Digital Strategy?
By Emotio Admin September 30, 2021 Category: marketing, All Posts, Digital Marketing
A crucial part of any digital strategy involves social media marketing and curating brand awareness on the social media platforms where your audience is most active. You may already include Facebook, Instagram, and Twitter in your digital strategy, which is... Continue Reading
What’s Next For Twitter?
By Emotio Admin September 30, 2021 Category: marketing, All Posts, Digital Marketing
Do you remember when Twitter introduced shopping to their platform? If you're memory's fuzzy, that's because back in 2015, Twitter briefly trialled a 'buy now' feature but promptly pulled it to work on other projects. Now it's back, and they've... Continue Reading
What the Latest Instagram Updates Mean for Content Creators
By Emotio Admin September 1, 2021 Category: marketing, All Posts, Digital Marketing
Remember the days where Instagram was all about having an immaculately curated feed? Regardless of whether you're into fashion, food or sports, content creators spent hours planning the perfect photo. Creating content on Instagram was hard work, from scouting for... Continue Reading
Exploring Google Optimize
By Emotio Admin September 1, 2021 Category: marketing, All Posts, Digital Marketing
Google's role in the mainstream is as the world's most prevalent search engine. However, behind the scenes, as digital marketers are well aware, they are an advertising company. More than 80% of the parent company Alphabet's annual revenues can be... Continue Reading
The Next Generation of Google Analytics
By Emotio Admin August 3, 2021 Category: marketing, All Posts, Digital Marketing
Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform. This next generation of Google Analytics introduces a fresh new interface, a brand new reporting system, and powerful new features to help you unlock valuable insights about your... Continue Reading
Why Is Influencer Marketing So Important?
By Emotio Admin August 3, 2021 Category: marketing, All Posts, Digital Marketing
You can't scroll anywhere on the internet without coming across some form of influencer marketing. They're showing off make-up brands, clothing, drinks, technology — and there's always a new way to get sponsored on platforms like Instagram, Twitter and Tik... Continue Reading
The Effect Of Covid On Digital Marketing
By Emotio Admin July 2, 2021 Category: marketing, All Posts, Digital Marketing
Last year, the COVID-19 pandemic took the world of business by storm. Industries all over the world had to make rapid changes to adapt to the new business environment. Facing unprecedented challenges, business owners had to account for the many... Continue Reading
How to Implement Conversational Marketing
By Emotio Admin July 2, 2021 Category: marketing, All Posts, Digital Marketing
Modern marketing has adapted to customers’ needs and desires. Marketing practices are all about the bond between companies and customers. Companies now focus on heightening customers’ brand experience every step of the way. Yet, consumers want more. They want a... Continue Reading
SERPS And Position Zero
By Emotio Admin June 1, 2021 Category: marketing, All Posts, Digital Marketing
Search engine optimisation (SEO) has been the bedrock of digital marketing strategies for years. Today, marketers continue to develop new SEO solutions to improve their web ranking in search results. The race to become the top-ranked search result – also... Continue Reading
How To Effectively Use Interactive Content In Marketing
By Emotio Admin June 1, 2021 Category: marketing, All Posts, Digital Marketing
Interactive content marketing is the future of online marketing. But that doesn’t mean it’s effortless to get right. Here’s a primer on interactive marketing: what it is and how you can effectively use interactive content in your marketing efforts. What... Continue Reading
How To Build A Strong Team Infrastructure
By Emotio Admin May 12, 2021 Category: marketing, All Posts, Digital Marketing
An effective team won't appear out of thin air. It requires careful consideration from a team leader with a strong sense of team values, code of ethics, and goals. Without a good leadership style from the head, an employee is... Continue Reading
What Is Programmatic Advertising?
By Emotio Admin May 4, 2021 Category: marketing, All Posts, Digital Marketing
In marketing, your biggest goal is to ensure that you're reaching as many potential customers as possible as a company. As an industry, we know that frequency is essential when it comes to impressions. This means that every time one... Continue Reading
Quality Over Quantity In Marketing
By Emotio Admin April 12, 2021 Category: marketing, All Posts, Digital Marketing
In the previous decade, digital marketing has become the new forefront of the broader world of advertising. These days, you can't market a product without an extensive digital marketing campaign. Indeed, digital marketing is now an entire industry onto itself... Continue Reading
How To Cut Your Marketing Spends With Effective Marketing Solutions
By Emotio Admin April 12, 2021 Category: marketing, All Posts, Digital Marketing
Many companies face a situation where they have no money left to execute their current challenging marketing strategy. It can be extremely difficult for brands in the current pandemic to cover marketing costs to existing customers, new customers, and potential... Continue Reading
Why Is Website Design So Critical To Your Marketing Strategy
By Emotio Admin March 9, 2021 Category: marketing, All Posts, Digital Marketing
There’s no denying it anymore - the digital age of marketing is in full swing (you might even call it the renaissance), and trends are changing faster than you say “artificial intelligence”. Suppose you are building your website for the... Continue Reading
What Can Attention Marketing Do for Your Brand?
By Emotio Admin February 9, 2021 Category: marketing, All Posts, Digital Marketing
Eight seconds, that’s the time you have to capture people’s attention, according to a study from the Technical University of Denmark. That means by the time you have read this sentence; your attention could be gone. What’s more, our post-COVID world... Continue Reading
The Importance of Content Marketing
By Emotio Admin February 9, 2021 Category: marketing, All Posts, Digital Marketing
In the world of marketing, content is king. Consistent, high-quality content impacts user retention and engagement and aids in decision-making more than any other technique. On average, content marketing accounts for 29% of B2B Marketing budgets. Major brands know how to... Continue Reading
THE IMPORTANCE OF ECOMMERCE DURING COVID-19
By Emotio Admin January 25, 2021 Category: marketing, All Posts, Digital Marketing
With the ongoing pandemic, shopping for necessities and non-necessities online has become our greatest and safest convenience. It’s also shaping up to be a long-term trend that’ll be here long after COVID-19 has passed. That’s why eCommerce businesses of all... Continue Reading
WHY IS SEO CRUCIAL FOR YOUR BRAND’S AWARENESS?
By Emotio Admin January 25, 2021 Category: marketing, All Posts, Digital Marketing
What do you think of when you hear the words search engine optimisation? Let me guess? Keyword, right? However, SEO is so much more than just stuffing a bunch of keywords and phrases into your content. It’s about the overall... Continue Reading
7 Things To Know About PPC
By Emotio Admin March 29, 2017 Category: All Posts, Digital Marketing
The first thing to know about PPC is what PPC is. It stands for pay-per-click and is a model of internet marketing where advertisers pay a fee each time someone clicks on their ads. The PPC ads are more visible... Continue Reading
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Don’t let your budget go down the drain – how to measure your social activity
By Emotio Admin February 20, 2017 Category: All Posts, Digital Marketing
Every marketer knows that digital and social media marketing are overtaking traditional forms of advertising such as print and Out of House. Used effectively these channels can boost conversions, facilitate brand engagement, provide marketplace insights, help build authentic relationships and... Continue Reading
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iPhone’s 10th anniversary: The design evolution of Apple’s ground-breaking phone.
By Emotio Admin November 15, 2016 Category: All Posts, Digital Marketing
The iPhone’s Design Evolution to Its 10th Anniversary “Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs The original iPhone was released in 2007. It was a technological breakthrough and... Continue Reading
Put Yourself Ahead of the Game with These Marketing Tips and Trends
By Emotio Admin September 19, 2016 Category: All Posts, Digital Marketing
Digital marketing is constantly evolving, which can make it difficult for those who are not directly involved in the industry to stay abreast with the latest trends. Every day, or so it seems, new platforms emerge that promise to outperform... Continue Reading
AN INTRODUCTION TO DIGITAL MARKETING
By Emotio Admin April 8, 2016 Category: All Posts, Digital Marketing
We wanted to prepare a slide show that gave a pretty decent introduction to digital marketing strategies. This a presentation that is given in a half day session with our CEO Damon Segal. He recently gave this presentation at an... Continue Reading
How To Use Pinterest To Promote Your Business
By Emotio Admin March 11, 2016 Category: All Posts, Digital Marketing
Social Media Marketing has in recent times proved to be rewarding for businesses looking to make the most of their marketing spends. Pinterest, with its expanding user base - 70-million-plus users since its launch in 2010 - has nearly 500,000... Continue Reading
