Finepoint specialises in slim line minimal glazing systems for high-end luxury property projects. We created an elegant brand using black and grey with a turquoise accent. When creating the logo, we wanted to use the styles of “Bauhaus” in a combination of straight lines to remind people of this iconic movement that is still a reference in architecture and design today.
The website needed to be sophisticated and appealing to architects and property businesses that are design led. Images needed to be large, and custom photography was required to display Finepoint’s projects in the best light. Our design carried the brand theme keeping the site mostly black with accents in turquoise.
Slideshow Banner to Showcase projects
A full screen banner was implemented to showcase projects as visitors first arrive on the website. This immediately lends credibility to the Finepoint brand.
To keep the home page light on text we give a snap shot introduction to Finepoint allowing users to read more if this is an area of interest.
Photo grid to ease category selection
To make the users journey easier, we have implemented a photo grid on the home page that takes visitors to all the main pages on the website. Each box has content revealed on a mouse over. Our goal was to showcase Finepoint’s product range and the quality of their work. To this end, we have also provided a library of technical documentation as well as a gallery of their work.
Snap shot case studies are set at the bottom of the home page to help potential customers understand the type of work that Finepoint are looking for.
Credentials for brand Reinforcement
Finepoint have an excellent list of industry partners which we showcase at the footer of the site.
Emotio has been running digital marketing for Finepoint since they were set up two years ago. We have managed all social media channels including Houzz as we as SEO and Google Adwords. We have achieved first page rankings for keywords like ‘bespoke glazing’ and ‘Minimal Frame Sliding Doors’. Our PPC campaign runs both search and display ads, targeting both a remarketing audience of previous visitors to the site and another that place adverts in front of their competitors’ audiences.
After analysis of the site’s traffic, it was decided to build a custom mobile site. This has improved mobile traffic engagement by over 30% on the site’s bounce rate.