Website Design & Marketing
The Finepoint website needed to be sophisticated and appealing to architects and property businesses that are design led. Images needed to be large, and custom photography was required to display Finepoint’s projects in the best light. Our design carried the brand theme keeping the site mostly black and white with images revealing colour when the curser passes over. We also ran social, Google Ads and SEO projects for this site.
This is the second version of the Finepoint website that Emotio has built. We have been working with Finepoint since 2015, in that time our Google Ads campaign has generated over 1400 quality leads at just £50 per conversion. Finepoint has grown from a start-up in this time to over several million turnover.
HOME PAGE BANNER
The site’s homepage featured a full-width banner that showcases Finepoints recent projects. Since going live, the client has added a clunky looking call to action with spoils some of the aesthetic but is effective.
To quickly educate visitors to the types of glass products provided by Finepoint we introduced a case study slider.
As you progress down the page, we establish the credibility of Finepoint by showing their outstanding bricks and mortar facilities. This includes their showroom and factory.
About 35% of the site’s traffic comes from mobile devices and it was decided that the responsive design required custom mobile banners when it reached a certain break point. This ensure the visitor maintains a perfect experience across devices.
Emotio has been running digital marketing for Finepoint since they were set up two years ago. We have managed all social media channels including Houzz as we as SEO and Google Adwords. We have achieved first page rankings for keywords like ‘bespoke glazing’ and ‘Minimal Frame Sliding Doors’. Our PPC campaign runs both search and display ads, targeting both a remarketing audience of previous visitors to the site and another that place adverts in front of their competitors’ audiences.