Gibbs Gillespie is the largest independent Estate Agent in Middlesex, Buckinghamshire and Hertfordshire. Emotio have been working directly with the business owners for many years. We have worked on all elements of the brand and produced everything from the Corporate Brochure and Stationery to Direct Mail pieces and Award Submissions.
The website is built on the latest version of our Estate Agents platform. This NET system has been integrated to provide live feeds with Reapit and Veco. The system includes full content management, and advanced user features like “draw a search” and as well as Ariel, Street View and standard map functions we also have Locating information on finding the best primary, secondary and private UK schools. The site’s search function has been made user-friendly with auto suggest for searches and an advanced refine function.
The design of the site worked to evolve the Gibbs Gillespie brand to a more contemporary and modern feel. The user journey has been carefully planned, and the use of clear call to actions including a live chat allowing visitors to speak with an expert, have engaged successfully.
Property listings show large and in focus images. Detail pages provide an excellent amount of information with large clear galleries being displayed.
Scrolling banners drive marketing messages
The banners allowed Gibbs Gillespie to display key marketing messages to reach the right audiences with clear call to actions. These banners are also tracked in the admin of the site to measure clicks.
Optimised tools for quick and easy search
The site has a simple (for users, complex for development) search function allowing a visitor to search by Street, Postcode or Area. Using auto suggest we ensure users always get results, and the listing page provides the ability to refine searches further based on standard agency fields.
Access to important pages
Based on client requirements draw attention to key areas of the website.
We also drive engagement through a live chat feature where we invite users to chat with an expert.
Telling the story
As you progress down the page we explain the benefits of selling or buying a property with Gibbs Gillepsie. We also encourage users to sign up to the newsletter and magazine.
Call to actions to maximise convertions
Testimonials & Social
We finish the page with testimonials and a strong social media presence to encourage visitors to engage with Gibbs Gillespie.
Emotio have worked on marketing collateral and campaigns for Gibbs Gillespie covering all channels from paid social which generated 92% of visits to the Valuations page over Q2/Q3 an increase of over 1000% on the previous year! Damon Segal has worked closely with Paul Gillespie providing both advice and assistance on Search Marketing and together the site now enjoys over 1400 rankings including 1st-page rankings for keywords such as ‘Northwood estate agents’, ‘estate agents Rickmansworth’, ‘estate agents Ruislip Manor’, ‘estate agents in Gerrards Cross’ etc. We also have terms like ‘property in Pinner’, ‘landlord services’ and ‘houses in Ruislip for sale’. From time to time we run Google Adwords to boost activity when required.
The site uses an adaptive mobile site, providing a dedicated experience on mobile rather than being responsive and simply reproducing the desktop version of the site in a linear way. This allows the client to control the mobile content separately from the desktop, showing only what might interest a user on the move.