Social Media Marketing has in recent times proved to be rewarding for businesses looking to make the most of their marketing spends. Pinterest, with its expanding user base – 70-million-plus users since its launch in 2010 – has nearly 500,000 business users vying for the attention of potential and existing customers. As a visual medium with a strong and direct appeal, the platform is all about systematically sharing relevant quality images and expert comments to effectively establish a business presence.
Pinterest for Business
Using Pinterest for business promotions is quite simple, once an effective marketing strategy is in place. However, there are a few things that need attention:
- Make sure to start off with an impressive and accurate business profile. Add apt visuals and text that best describe the business, its offerings and the people.
- Promoting a business on Pinterest is all about getting people curious and interested in what the company has to offer. Communicate with them through a meaningful array of images, videos or infographics related to the business. Experiment with rich multimedia pins to include recipes, movies, podcasts, tutorials, webinars or business-related articles.
- Size, position, clarity and color palette of pins do make a difference. Studies reveal colorful and clear images are more likely to be re-pinned than photographs, faces or dark, smudgy pictures.
- Optimize the mix of pins on the board; limit direct selling and branding to just 20 percent of the total content to make the board more interesting and appealing.
- Share original content or re-pin relevant ones. Add comments to popular pins or those on neighbors’ boards, and watch your efforts be reciprocated. Reportedly 80 percent of the content on this platform is re-pins, with each pin being re-pinned at least 10 times. Follow users with common interests to make the most of their fan following. Do not, however, place more than a couple of comments each day, or your account could be suspected of scam.
- Link pins to your business website or blog via their descriptions or source properties. Optimize the board and pin descriptions for keywords to make it easier for users to locate pins using search. Of course, this optimization can also improve rankings on Google. Also, remember that pin descriptions can also make effective tweets.
- Use Pinterest Analytics to track the most effective and popular pins. This information can help you make timely and apt course corrections in your promotional efforts.
Business promotion on Pinterest is a creative challenge, and when addressed suitably can prove quite rewarding. Cross-integration with Facebook and Twitter can in fact increase and streamline the follower base, making it easier to share content across all three channels and maximize results. Emotio specialise in social media marketing, so get in touch with us if you need a little help getting started or maximising your Pinterest for Business account!