JLL
Emotio and DNA have worked with JLL/W.A.Ellis since 2012, providing both web design and development and marketing services.
Caroline Copland - JLL - Director, Residential Marketing
"Emotio have delivered superb results for us. They have helped us with a full website rebuild and digital marketing. I am happy to recommend their services to any other business looking to grow in a competitive market."
When the world's largest property management business needed to drive awareness and measurable objectives, they turned to Emotio.
JLL is a real estate professional services and investment management firm. Their team of experts provides clients with a range of services in different markets worldwide.
They wanted to grow their online presence but also needed us to develop a sophisticated approach that would suit their needs. This included driving each department's awareness and measurable objectives.
The Challenge
JLL hired Emotio to help the company manage their paid search and social advertising campaigns. The company had previously been managing these campaigns in-house but realised they needed more resources and expertise to grow their business. Emotio became responsible for the PPC and Social Advertising management starting in the Residential part of the business and then quickly spreading to most of JLL’s business areas, including, Commercial, Industrial, MENA (Middle East & North Africa), Russia, and Serviced Offices.
The Solution
JLL has an extensive network of offices worldwide, making it challenging to manage all of its online marketing campaigns from a single location. Emotio was able to help JLL streamline their processes so that it could focus on growing its business instead of worrying about managing its online presence.
Services
- Website Design
- Website Development
- Integration
- Support
- Hosting
- Search Engine Optimisation
- Google Ads
- Social Ads
The Outcome
At the beginning of 2015, Emotio took over AdWords for JLL and set out to increase CTR (click-through rate) and goal conversions. Within a year of taking on the project, we saw a 78% increase in CTR and a 212.03% growth in goal conversions. The cost per conversion was also reduced by 61.86%, with our conversion rate improving by 210.15%. We used Facebook ads to place the JLL brand in front of 500k highly relevant and local Facebook users. We generated clicks for an average of 18p a click and generated New Homes lead forms at £4.19 per form completion through our campaigns that covered both Google’s search network and Display, with a strong re-marketing campaign.
We also ran adverts in Russian with Russian keyword targeting to attract investors in the UK market. We implemented Gmail ads which reached highly relevant users directly in their email clients. Emotio not only designed and built JLL’s Prime London website, W.A.Ellis, but we also optimised the site for search, which resulted in nearly 600 keywords ranking in Google.
Much of our advertising was targeted to mobile users. The average smartphone user checking their phone 150 times a day vastly increases the ability to get in front of your audience at the right time. Mobile engagement and brand awareness were key parts of the JLL campaign, and as such, using trackable links, we identified nearly 20% of the residential site traffic came via mobile advertising. We also run various campaigns directly for development companies selling new build projects in London.
Contact us today if you would like to know how to take advantage of paid advertising to drive relevant visitors to your site.
