Education Website & Marketing
Emotio designed and built the London College of Music (LCME) website on Umbraco, a .NET open source platform. .NET was a preference due to its robust nature and ease of integration and customisation. We have custom built on the site a membership system, directory and event management system with plans to expand integration with the colleges’ internal systems. Emotio have also worked on brand strategy and messaging as well optimised the website for search and run both paid social advertising and Google Ads to drive teachers and students to download syllabus and repertoires.
Website Design & Build
The main purpose of the LCME website is to provide quick access to subjects and information regarding their diverse range of qualifications in the performing arts. The system also needed to facility the sign up of teachers to sign up to the teacher membership scheme. The system also features a directory of teachers so students looking to learn an instrument will have an excellent resource to find that perfect teacher.
HOME PAGE BANNER
The branded banner carries an immediate call to action drawing attention to new syllabus and events.
The main body of the site drives visitors directly to subjects that interest them. On analysis of the user journey this was the most visited part of the website and need to be easy to navigate and access.
The footer has been kept simple with a newsletter sign up to drive future engagements.
Over 50% of the site’s traffic comes from mobile devices so special care was taken around how the responsive elements of this site worked to engage mobile users. The result of this has given our mobile traffic the best engagement metrics with a low 30% bounce rate and a session time over 3:30.
Emotio has spent several years growing the LCME brand and driving significant traffic to the website. Our Google Ads heavily drive course views on the website while our social ads drive reach directly to music teachers and venues. In 2018 we reached over 300k users who matched our profiling with our brand campaign costing just 6p per ad recall lift. We have now moved our campaigns video advertising via our in house videography team (IMRSIV)