Being entrusted to bring such a historical venues web presence in to the 21st century was a great responsibility. We needed to create a classy representation of this stunning venue online. Through strong imagery, video and content we needed to convey how very special this venue is.
Website Design & Build
It was important with this project to understand the users journey. There are two clear audiences for this website, people looking for a wedding venue and a corporate audience who are looking for a unique conference venue. To this end it was necessary to make these two options on the home page the first interactions. Through an innovative scrolling process we made impactful images that when scrolled downs revealed an overlay of text.
HOME PAGE BANNER
By introducing a clever overlay it allowed us to feature a clear picture of this stunning venue with a reveal to the venues key message and call to action.
The first section covers Lilliebrooke”s primary function as a wedding venue. Again with a reveal of content this also has a call to action bar at the bottom of this segment
The next section introduces the corporate offering. Ideal for conferencing, parties and filming the overlay again offers a direct call to action to take enquiries or learn more.
NEW SITE PERFORMANCE
Over the first six months we have outstanding improvements in the site engagement. Page views are over 120% with a 60% increase in session duration. There is also a 36% improvement in bounce rate from 59.71% to now 38.10%. Tablet views has the best interaction with an improved bounce rate of just 29%. All this has lead to a significant improvement on site enquiries.
Emotio rewrote all meta data on the website and implemented page optimisation before the new website went live. 6 months after launch the site now benefits from the highest level of first page rankings including keywords such as ‘wedding venues maidenhead’, ‘where to have prom’ and ‘barns for hire in berkshire’